Digital Marketing
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses Leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time. Types of digital marketing:
·Search Engine Marketing (SEM)While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Ad words for the simple reason that Google is by far the most used search engine. In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.
SEM is a form of Pay-Per-Click advertising.
Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.
Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter.
The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Marketing
·Search Engine Marketing (SEM)While SEO describes the process of getting unpaid traffic from search engines – SEM refers to the paid traffic from search engines. The most common form of search engine marketing is probably Google Ad words for the simple reason that Google is by far the most used search engine. In SEM the marketer usually pays the search engine a predefined amount of money for showing a marketing message at various places within the search results for specified keywords or phrases.
SEM is a form of Pay-Per-Click advertising.
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.
- Email Marketing
Note that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter.
The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.