Businesses without a digital strategy don’t have a clear strategic goal for what they want to achieve in terms of gaining new customers or building deeper relationships with existing clients. Your digital marketing channels will define the type of customers you want to reach out for and their profile since each business has a target group of clients. Existing and startups competitors will gain market share. If your business is not devoting enough resources to digital marketing or you are using an ad-hoc approach with no clearly defined strategies, then your digital competitors will take up your existing customers.
It encourages existing and new customers to engage initially and stay loyal. It defines clearly your customers’ needs well enough giving you a chance to improve on your service to your clients. It is less costly as compared to traditional marketing and convenient for your clients to find you whenever they need to. The following are examples of digital marketing in today’s modern day business art; Search Engine optimization, Search engine marketing, Content marketing, Social media marketing, Pay per click advertising, affiliate marketing and email marketing.